Parks and recreation centers help communities promote active lifestyles to stay healthy. They also offer a place to engage in physical activity, and a means of entertainment and relaxation.

A report by the National Recreation and Parks Association (NRPA) proves that a healthy community stays healthy thanks to the parks and recreation centers around them.

The report also affirms that communities who engage in physical activity are generally healthier than communities who do not participate in them.

In a similar vein, a report on the health benefits of parks conducted by the Trust for Public Land provides evidence that people who are aware of parks and recreation events around their communities will exercise more.

These reports are evidence of the demand for parks and recreation events. More people are trying to cultivate a healthy lifestyle. Do you run a park, or are you organizing a recreation event? Are you in search of ways to increase people's awareness of your park or recreation event?

If your answer is yes, you are reading the right article. Here are different ways of marketing your parks and recreation event.

How To Promote Your Park Or Recreation Event

Almost every business needs a concise marketing plan to reach their potential customers. Different approaches can be deployed according to the business's peculiarities.

You can promote parks and recreation events in the following ways.

1. Participating In Community Events

During public events in your community like trade-fairs or festivals. Set up a booth where you show people what your park or event offers. You can go along with your laptop to show them what they stand to enjoy from patronizing your event or park.

2. Distributing Flyers

Marketing products or services with flyers is old-fashioned. However, it remains a great marketing technique. You can choose to distribute brochures at offices and schools to increase awareness. Writing service review sites like Online Writers Rating can help you create an attractive copy for your flyer campaign.

3. Sponsorship

Partnering with businesses in your locality could help to promote their business. Reach out to organizations whose goals match your events for sponsorship. Since these businesses already have a community presence. Partnering with them can increase people's awareness of your park and recreation event.

Essay writing service reviews like Best Writers Online can help you craft a convincing partnership proposal.

4. Social Media Marketing

There are over 2.3 billion active social media users in the world. Meaning social media is an inexpensive way to increase awareness of your business. Discover the social media channel used the most in your community. Advertise your events on them to reach large audiences.

There are several ways social media can help you reach a larger audience if you can use them well. Facebook, Instagram, and Twitter are popular social media channels. They all have sponsored ad features that cater to businesses.

You can open a Facebook page, Twitter handles and, or Instagram page for your park. Update it with pictures and videos of the services your recreation event or park has to offer. With HR software for small businesses you can track event registrations, and other human resource needs.

E-BOOK: Ultimate Instagram Marketing Guide for Parks & Recreation

This gives you ample time to concentrate on other ways of getting exposure for your business. Create a Facebook page and start inviting people to like the page. This is crucial for your park and recreation event's successful patronage. 

People who liked your page will see the services you render and the events you are hosting. Your followers can RSVP an event that is coming up in your park. Facebook will show the events your follower has signed up to attend on their friend's suggested events list.

When your followers agree to attend your event, their friends will get notified. When you set up a public event on Facebook, your followers can also invite their friends. The best part of Facebook's event feature is the RSVP reminder. They send a reminder to people who have RSVPed your event.

Video Strategies To Promote Your Parks And Recreation Events

These four ways are great ways to market your park and recreation event. You need to note that the kind of content you put out on your social media channels matters.

A picture tells a thousand words. Images are an excellent means of increasing engagement with your social media followers. When posting pictures on your social media channels, it is vital to use high-quality local photos and imagery. You can post photos of real people in your community using your park's facilities.

As pictures drive more engagement than text, so do videos generate more engagement than pictures. Here are some video strategies to help promote your park and recreation event:

Share Videos of Previous Events You Have Hosted

Sharing a video of a kids' soccer tournament held at your park will generate interest for the next edition. Seeing a video of kids having fun and feeling confident will encourage parents to sign up their children for your event. They know their kids will make friends and interact with peers.

Use Facebook Live

Facebook Live is an easy-to-use platform to engage with people in your community. You can live-stream the last ten minutes of a critical recreation event at your park. Using a live broadcast gets followers who did not sign up for the event to think about registering for future opportunities.

Use GIFs, Memes, And Short Videos

Creating humorous posts on your social media channels improves how people perceive your park. Everybody likes a good laugh. Creating posts about your recreation event or park with funny memes, GIFs, and short videos can attract real interest to your business.

Create Instagram Stories and Highlights

Instagram offers a great way to engage with younger audiences in your community. Instagram is a visual-rich platform. It provides a beautiful means of using videos and images to showcase your park's activities.

Instagram stories allow you to display different videos and images to drive a narrative. These videos and pictures can be viewed only within 24 hours before they disappear. Instagram story is an excellent tool for creating pre-buzz for your events. It can also serve as a countdown for upcoming events.

Instagram story highlights are another way to showcase the activities your park or recreation event offers. Unlike stories, Instagram story highlights do not disappear after twenty-four hours. Instagram story highlight appears underneath your bio on Instagram. You can create a highlight for an upcoming event. Or a past event, so your page visitors have a sneak peek to what your park has to offer.

In Conclusion

If you follow these tips, you will be able to reach more people. You will increase awareness of your parks and recreation center. This will help you increase sign-ups and community participation.