Creative & Unique Swimming School Name Ideas

Creative & Unique Swimming School Name Ideas

Have you been in the process of starting a swim school? That's great! While there are countless important steps in starting a new business, the business name is one of the most important things. When you have a unique name, people remember you and are more likely to register for your classes.


Swim School Names, Ideas And Inspiration

What is in a name? It turns out, a lot—even for a swim school. If you're stuck on a good business name ideas for your swimming pool or school, look no further! Here is how to get some good ideas for naming a swimming school.

READ: 4 Aquatic Program Ideas That Will Boost Registrations

The Importance Of Your Swimming School’s Name

Any business name is important to establish a unique presence in the market. Names help prospective customers learn more about you just from the title of your school.

  1. Location. Adding the city, neighbourhood, or county/regional district to your name ideas tells anyone where to find your school. Being able to find your school on a map is the first big step in being discovered. Thinking of a business name that matches well-known landmarks, neighbourhoods, or local values is not just a good idea for building a brand—it's a great way to also rank higher in search results.
  2. Clientele. Do you teach swim lessons to babies, toddlers, children, adults, or seniors? If you serve any of these communities exclusively, it's helpful for prospects to see that in your name. However, if you are looking to expanding in years, you may want to be cautious about how you name your school to not mislead anyone. From a search engine prospective, searchers are likely to include specifiers such as age, location, and anything else in their long-tail search keywords. So, including it in your swim school business name isn't a bad idea if you can do it naturally.
  3. Specialities. Do you teach specialised techniques such as diving or swimming in open ocean? Advertising this in your business name is the easiest way to bring awareness to your school. This will differentiate you from the others, and also garner interest from prospects you know have been researching that swim lesson or service you specifically provide. Searchers who can have their questions answered from just your name alone are more likely to choose your swimming pool to learn.


How To Choose An Innovative Swimming Pool School Name

  1. First, decide who you are targeting. There is no sense in naming your school something that is vague or attracts prospects who can't become customers. Who is most likely to want to attend the swim lessons at your swimming pool?
  2. Next, think about what you want your brand to be. Do you want your swimming pool classes to be fun and playful for children, or mature and specialised for advanced, experienced swimmers or divers? There is no wrong way to brand yourself, so long as you know who you are and what you bring to the table.
  3. Start researching other swim school names in your area, what names are popular, and branch out from there. A good brainstorm session will get your ideas mapped out and give your swim school a name in no time. You don't want your swimming pool to have a name way too similar to another one; yours has to be unique and memorable to stand on its own. Before committing to a name for your swimming school, search on Google to see if any others in your area could be mistaken for it.
  4. Ask for feedback from friends and family. An outsider's point of view will also inform you if your name sounds odd or funny to someone outside of yourself. You will definitely want to avoid something like that before it's too late! Even if they say all press is good press, you want to make a good first impression with your business name.

4 Ways to Increase Registrations for Your Aquatic Programs

Creative Swimming School Name Ideas

Need some ideas to get you started on naming your swimming pool or swim school? Here are some ideas from's Swim School Name Generator. Use these name ideas as inspiration to get started on a classic, memorable, and even cheeky name for your swimming school.

  1. Treading Teachers
  2. Talented Treaders
  3. The Swimming Station
  4. Swimming Scholars
  5. Divestroke
  6. Swim Situation
  7. School in a Pool
  8. Pool Pros Co.
  9. Treadin' Time
  10. Paddle to Stoke
  11. Backstroke Bros
  12. It's Going Swimmingly

Whatever your swim school or swimming pool name ideas, we have the software to help you out. Xplor Recreation’s swim school software helps pools of all sizes save time. With all the tools and resources your school needs to succeed, see why Xplor Recreation is the choice software for activities centres across Australia!


See what Xplor Recreation can do for you