Creative & Unique Swimming School Name Ideas

Creative & Unique Swimming School Name Ideas

Have you been in the process of starting a swimming school? That's great! While there are countless important steps in starting a new business, the name of your business is one of the most important things. When you have a unique name, people remember you and are more likely to register for your classes.


Swimming School Name Ideas And Inspiration

What is in a name? It turns out, a lot. If you're stuck on a good name for your swimming school, look no further! We have a few ideas to get the creative juices flowing. 

READ: 4 Aquatic Program Ideas That Will Boost Registrations

The Importance Of Your Swimming School’s Name

Any business's name is important to establish a unique presence in the market. Names help prospective customers learn more about you just from the title of your school.

  1. Location. Adding the city, neighbourhood, or county/regional district tells anyone where to find your school. Being able to find your school on a map is the first big step in being discovered.
  2. Clientele. Do you teach babies, toddlers, children, adults, or seniors? If you serve any of these communities exclusively, it's helpful for prospects to see that in your name. However, if you are looking to expanding in years, you may want to be cautious about how you name your school to not mislead anyone.
  3. Specialities. Do you teach specialized techniques such as diving or swimming in open ocean? Advertising this in your name is the easiest way to bring awareness to your school.


How To Choose An Innovative Swimming School Name

  1. First, decide who you are targeting. There is no sense in naming your school something that is vague or attracts prospects who can't become customers. 
  2. Next, think about what you want your brand to be. Do you want to be fun and playful for children, or mature and specialized for advanced, experienced swimmers or divers? There is no wrong way to brand yourself, so long as you know who you are and what you bring to the table.
  3. Start researching other swim school names in your area, what names are popular, and branch out from there. A good brainstorm session will get your ideas mapped out.
  4. Ask for feedback from friends and family. An outsider's point of view will also inform you if your name sounds odd or funny to someone outside of yourself. You will definitely want to avoid something like that before it's too late!

4 Ways to Increase Registrations for Your Aquatic Programs

Creative Swimming School Name Ideas

Need some ideas to get you started? Here are some ideas from's Swim School Name Generator:

  1. Treading Teachers
  2. Talented Treaders
  3. The Swimming Station
  4. Swimming Scholars
  5. Divestroke
  6. Swim Situation
  7. School in a Pool
  8. Pool Pros Co.
  9. Treadin' Time
  10. Paddle to Stoke
  11. Backstroke Bros
  12. It's Going Swimmingly

Whatever your swim school name idea, we have the software to help you out. Xplor Recreation’s swim school software helps pools of all sizes save time. With all the tools and resources your school needs to succeed, see why Xplor Recreation is the choice software for rec centers across North America!


See what Xplor Recreation can do for you