Membership-based businesses, such as gyms or health clubs, need to pay close attention to operations. Once an organization starts growing, it can be hard to manage all aspects of the business on your own. From coordinating payments to scheduling classes, missing the mark can create an immediate impact. Making use of tools that streamline your processes and help with routine operational tasks can increase efficiency and revenue.

With dedicated membership management software, you can once again embrace what made you fall in love with your work in the first place and worry less about menial, day-to-day tasks. Here are the top five reasons why you need membership management software to help your business grow.

1. Automation

Operations, such as manual billing and sending individual emails, can truly threaten your organization’s efficiency. With membership management software, your organization can streamline these time-consuming tasks, so that your time can be spent on more pertinent items. Most software, including Xplor Recreation’s membership management software, will also offer an automated email marketing component; batch emails, marketing campaigns, and emails (like member birthdays and anniversaries) can also be created through the software.

2. Scalability

As your business grows, so will the number of your members. While managing a gym or health club that only has 20 members can be done independently, managing operations becomes much more challenging as that number increases. Taking advantage of a dedicated membership management software can help you easily oversee those who uses your facilities – no matter the number – without overlooking the important details.

3. Online Booking

The majority of gyms and health clubs now use online booking, which not only increases efficiency, but also eliminates booking conflicts that may occur due to human error. With Xplor Recreation’s software, you can also easily manage families who use your facility. Freed from answering phones and responding to emails, your staff can instead spend their time improving other areas of your business that enhance member experiences and increase revenue.

4. Website Integration

The Xplor Recreation platform can be directly integrated with your website so that all of your data is in one place. Some membership management software providers require your members to visit the company’s website to book, whereas with Xplor Recreation, an online booking on your own website is automatically entered into the Xplor Recreation CRM. It’s your one-stop shop, for those who don’t have the time to manage two platforms. This type of integration also makes your web presence look more professional and up-to-date, which results in a better experience for your members.

5. Reporting

Xplor Recreation’s Smart Dashboard will not only compile and centralize your data, but it’ll also give you deeper insights that can inform your membership strategy and improve your business. Get information on retention rates, class attendance, payment history, and thorough client profiles.

With Xplor Recreation’s membership management software, managing your members can be a breeze. Our goal is to help grow and optimize member-based businesses. With our powerful and user-friendly software, you can reduce time spent on back office functions and do more of what you love.

Learn more about our web-based gym management software and how it can help you and your facility grow. Find us on Facebook and follow us on Twitter, to stay up to date with all of your Xplor Recreation news.