Seasonal marketing campaigns are terrific opportunities to make your martial arts school heard and seen. They can be some of the most commercially important times of the year in terms of financial success. With that said, it isn’t as simple as just sharing a deal around the holidays; planning a successful seasonal campaign takes a lot of organization and time. When done well, they can be tremendously effective.
To start, you should identify what some of the biggest events in the year are, and what makes sense for your martial arts school. It’s also important to note whether or not those in your community celebrate or partake in said events, and consider how your school can get involved. Then, it’s time to get creative. What is the story you want to tell? What sort of emotions you’d like to evoke within your audience? What’s the call-to-action? Here’s how to make the most out of your seasonal campaign, and the different promotional opportunities available.
Back-to-school campaigns are some of the most popular campaigns in marketing, no matter the industry. It’s a great opportunity to take advantage of the momentum that comes with the kids returning to school. Most back-to-school campaigns for martial arts schools are effective due to the fact that many kids return to their regular after-school extracurricular activities schedule. Discounted classes can be enough to bring in new students who are likely to stay, once both they and their parents experience the benefits of martial arts firsthand.
Summertime can be a difficult time for some businesses but it can be a fruitful time for martial arts schools. Students will suddenly have a lot of extra time, even though parents may not, which makes summer camp or individual classes important offerings during this time. Especially considering how expensive childcare can be nowadays, sending kids to fun, productive summer camps can be an excellent alternative. Referral programs during the summer can be extra effective during this time, as some kids will be sure to bring their friends.
People are much more inclined to spend during the holidays, which makes membership packages great gift ideas. To edge out the competition, be sure that your packages feature attractive discounts or other incentives. Once new students have signed up, they are much more likely to renew their memberships or purchase more classes after having experienced what your martial arts school has to offer.
Seasonal marketing campaigns can take months of planning, so any extra help can go along way. Xplor Recreation’s martial arts management software can help you create, track, and measure all of your marketing campaigns in one place, while also helping you take care of time-consuming but necessary marketing tasks so your staff can instead focus on building a fun curriculum for your students. Learn more about the management software here.