How to Write Better Online Fitness Class Descriptions
With the rise of the COVID-19 pandemic and the subsequent closing of gyms and fitness classes, many people have taken matters into their own hands and are exercising at home. Of course, institutes that offered fitness services, like yourself, are now offering many forms of online classes to fill the void.
As the pandemic continues and we begin to move past it, online fitness classes are sure to remain popular, but how do you entice people to take your classes and choose to go with you? The descriptions of your classes and the be-all and end-all for getting people excited about moving, which is why today, we’re going explore how to write the best descriptions possible.
Describe Your Setup and Approach
Many people who haven’t done at online fitness course before will be a bit wary as to how they are carried out. My parents especially don’t get on well with technology and have never to my knowledge participated in an online video call, except now they can’t go to the gym and want to try a virtual class.
While looking at descriptions for classes, they look for information on how the class is going to be set up and carried out. Is the technical process complicated? Do you use specialist software, or will you use common software, Facebook, or Skype?
If you’re doing a group lesson, will everybody in the class be able to see and interact with each other, or will you be more like a presentation where everyone will watch you, and you alone? Include this information in your description, so everyone knows what to expect.
Create Your Class Experience
When people are looking for online fitness classes, they’re going to want a vibe that suits what they’re looking for, and one that can keep up with in the comfort of their own homes. For example, some people will be looking for chilled out and relaxing classes, others want a high-octane class that pushes their boundaries.
“Make it clear what kind of class you’re offering and think about the experience. Choose your language depending on this experience, as well as defining your age range. Young people may want classes that are ‘lively’, ‘fast-paced’, and ‘energetic’, whereas others may want a class that’s ‘relaxing for the soul’” shares Lisa Turner, an editor at Write My Paper and State Of Writing.
Introduce the Instructors
Whether you’re holding the class yourself, or you have someone in your team hosting it, your customers are going to feel a lot more comfortable with taking an online class when they know who they’re going to be interacting with in advance. Therefore, add a section describing them.
There are multiple approaches to this. You could simply write about the instructor, detailing who they are and what kind of experience they’re offering, or you could get the instructor to write their own personal message to the class. The latter approach is a lot more personal and recommended for that connective touch.
Create an Intro for First-Timers
A lot of people these days are doing online classes for the first time and will be apprehensive about what to expect, and for many, this can be off-putting enough for them not to give it a go. As a writer, you need to make your classes appealing enough that they won’t want to miss it.
A great way to do this is to introduce everything a first-timer needs to know. Talk about the people arriving early to your class, so there’s enough time to set everything up and go through questions. You need to be patient when hosting classes for the first time, as it can be a weird experience for everyone involved.
Again, you need to talk about what people need to bring for the class, and what kind of experience level the class is for. Also, add a nice personal touch saying something along the lines of ‘I’m looking forward to meeting you, or guiding the course’. Don’t forget to mention the benefits of the class.
Is it good for stamina, flexibility, or general fitness? Tell people what they need to know!
Define Who the Class is For
It can be a very good idea to write a ‘Who This Class is For’ section in your description, just to make it absolutely clear what kind of class you’re offering. Sure, people will make their own minds up, but this is to help give an overview, so you don’t have to fuss around during the class with skill levels and people leaving.
“Talk about all aspects of the class, like recommended age ranges, the language you’re going to be using, what kind of energy levels or fitness levels the class is for, and what kind of space and equipment is needed. Can people just use their body or is some kind of equipment needed to carry out the exercises?” shares Nick Dwelling, a writer at EssayRoo and AustralianHelp.
Be as clear and as concise as possible.
Make the Whole Description Easy to Read
As we’ve spoken about a lot throughout this post, there are some people who will be doing an online class for the first time, and some who will be doing it as a regular thing, and it’s important to remember you’re writing your class descriptions for both.
With this in mind, break your course description down into scannable sections with sub-headers and easy to read information. Take this article, for example. Look at the sub-headings that make it easy to scan for the information you want, without having to take in everything you don’t.